Our Story

Three generations of coffee.

One reason to share it.

Arraigo began with a straightforward problem. Julian had watched his father and grandfather grow some of the finest coffee in Aranzazu, Caldas for decades, but almost nobody outside the highlands knew it existed.

THE NAME

Arraigo is the Spanish word for rootedness, the deep attachment a person develops to the land they come from. For Julian’s family, that attachment isn’t poetic. It’s three generations of early mornings, of reading the weather, of knowing which slope produces what flavour and why.

Julian didn’t start a coffee brand to reinvent anything. He started it to close a gap: between the cup his family had always drunk at home, and the cup the rest of the world had never had access to.

WHERE THE COFFEE COMES FROM

Arraigo’s coffee is grown in Aranzazu, in Caldas department of Colombia, part of the Eje Cafetero, one of the most productive and geographically distinct growing regions in the world. The municipality sits between 1,600 and 2,200 metres above sea level, with volcanic soil, stable temperatures, and afternoon cloud cover that specialty producers spend years searching for.

The family farm isn’t large. It doesn’t need to be. Every lot is harvested by hand, processed with care, and selected for quality rather than volume.

WHAT SPECIALTY MEANS HERE

Specialty coffee, scoring 80 points or above on the Specialty Coffee Association’s 100-point scale, is defined by traceability, processing, and the absence of defects. Arraigo’s coffees are processed using Natural, Washed, and Honey methods, each producing distinct cup profiles from the same origin.

When you know the farm, the altitude, the harvest date, and the processing method, the coffee stops being a commodity and becomes something you can actually understand.

Our Team

Julian Giraldo

Julian was born and raised in the hills of Aranzazu, Caldas, surrounded by the rich landscapes of Colombia’s coffee region. From an early age, he developed a deep connection to nature, a life shaped by open fields, horses, and the rhythms of rural living. Inspired by his father’s lifelong dedication to coffee farming, Julian grew up with a profound respect for the land and the craft that sustains it. Though life later took him to Europe, where he built a career as a chef, his roots in Colombia remained ever present. Arraigo was born from that very sense of belonging. With a desire to honour his family’s legacy and share the flavours of his homeland, Julian created Arraigo as a way to bring authentic, single-origin Colombian coffee to new places, while staying true to the traditions that shaped him. Today, through Arraigo, Julian combines his love of food, nature, and culture, offering not just coffee, but a story of heritage, craftsmanship, and connection.

Luisa Lopez

Born in the picturesque city of Manizales, just a stone's throw from the coffee heartland of Aranzazu, Luisa’s roots lie in Colombia’s vibrant culture and stunning landscapes. While she didn’t grow up on a farm, her love for nature and the simple joy of breathing the fresh mountain air has always been a part of her life. At 23, Luisa moved to the UK to study English, and it was here that she met Julian. A professional marketer with a master's degree in international marketing, she’s built a career centred around storytelling, strategy, and digital innovation. Luisa’s passion for digital marketing is matched only by her newfound love for coffee, a world she’s embraced through her journey with Julian and Arraigo. With a keen eye for growth and an understanding of the global market, Luisa is now committed to sharing the story of Colombian coffee with the world, one cup at a time.

Carlos Alberto Giraldo

Don Alberto has farmed coffee in the mountains of Aranzazu his entire life. His father did before him, and his father's father before that. The land has never been just a livelihood. It's the thing the family has always organised itself around. He's not someone who talks much about what he does. He just does it: up before sunrise, tending the fields with the same patience and precision that every good harvest demands. He knows this soil the way you only can after decades of watching it, reading it, working with it season after season. It's that stubbornness. The refusal to cut corners, to rush, to treat coffee as anything less than it is. That's what Julian grew up watching. Arraigo exists because of it.

Three generations of coffee.

One reason to share it.

THE NAME

WHERE THE COFFEE COMES FROM

WHAT SPECIALTY MEANS HERE

Our Team

Julian Giraldo

Luisa Lopez

Carlos Alberto Giraldo

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